Airbnb`s Data University: Shifting to a Data-centric Organization through Team-based Learning
| Case Code: HROB269 Case Length: 6 Pages Period: 2018-2024 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization: Airbnb Inc. Industry: Technology & Communications Countries: United States Themes: Training & Development, Knowledge Management Employee Development,Human Resource Planning |
Abstract Case Intro 1 Case Intro 2 Excerpts
Need For Data Democratization
Airbnb started a centralized data science team in late 2010, with Riley Newman (Newman) being its first data scientist. The team followed a series of steps for decision-making. The first step was to explore the problem’s context, compiling past research to evaluate opportunities and generate actionable hypotheses. The second step was to translate the synopsis into a plan, prioritizing levers and forming a hypothesis to guide decisions using predictive analytics. This was followed by designing a controlled experiment, such as A/B testing, to roll out the plan, leveraging broader business collaboration. Finally, based on the experiment’s results, the data science team launched a customer service or offering..
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