Diversity, Equity and Inclusion Practices at Google: Has There Been Real Change?
Case Code: HROB247 Case Length: 14 Pages Period: 2014-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization: Google Inc Industry: Technology & Communications Countries: United States Themes: Diversity and Inclusion, Corporate Governance, Discrimination,Workplace Diversity |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Google’s roots lay in a research project on search engines taken up by two PhD students at Stanford University, Larry Page (Page) and Sergey Brin (Brin), in 1996. Google pioneered a new technology called ‘PageRank’, which determined the importance of the website by the number of other pages linked to it. The search engine was initially called ‘BackRub’ as it determined a website’s relevance by checking its back links..
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