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IBM`s Desperate Bid to Create Younger Organization - Big Blue’s Woes with Age Discrimination

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: HROB222
Case Length: 13 Pages
Period: 2010-2018
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization: International Business Machines Corporation
Industry: Computer Hardware and Software
Countries: United States
Themes: Workplace Diversity, Diversity and Inclusion, Managing Diversity, Discrimination
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

IBM’s 100-year History

For over a century, IBM had been synonymous with the American dream. It was founded in 1911 as The Computing-Tabulating-Recording Company, a result of the merger of four companies. Thomas J Watson Sr. became its president in 1915. Watson Sr, was instrumental in launching several employee-friendly initiatives like an education program for employees, voluntary activities, family outings, incentives for achieving targets, etc. He hired disabled people, women, and black people – the sections that were discriminated where employment was concerned. Over the next few years, the company expanded to Canada, South America, and Europe. It was renamed International Business Machines in 1924...

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