IBM`s Desperate Bid to Create Younger Organization - Big Blue’s Woes with Age Discrimination
| Case Code: HROB222 Case Length: 13 Pages Period: 2010-2018 Pub Date: 2020 Teaching Note: Available |
Price: Rs.400 Organization: International Business Machines Corporation Industry: Computer Hardware and Software Countries: United States Themes: Workplace Diversity, Diversity and Inclusion, Managing Diversity, Discrimination |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
“When people look at IBM, we’re blue and we’re 100 years old. So it’s a question of in the eyes of people coming to join the organization, how do we show IBM as a different place to the one they have in their mind? One way to show Millennials that IBM was not ‘an old fuddy duddy organization’ was to make itself appear ‘as [a] cool, trendy organization’ like Google and Amazon. To do that, IBM set out to slough off large portions of its older workforce using rolling layoffs over the course of several years.” These were the words of Alan Wild (Wild), former Vice President of HR at the US-based multinational technology company International Business Machines Corporation (IBM).
This startling revelation was made by Wild while testifying in an age-discrimination lawsuit filed in Texas against IBM by Jonathan Langley (Langley) aged 60 years, a former world program director and sales lead for IBM Bluemix, who was laid off in 2017...
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