Kickstarter`s Four-Day Workweek: Transforming Productivity and Well-being
| Case Code: HROB285 Case Length: 5 Pages Period: 2022-2025 Pub Date: 2025 Teaching Note: Available |
Price: Rs.200 Organization: Kickstarter Industry: Technology & Communications Countries: United States Themes: Future of Work, Leadership and Change Management, Work from HomeOrganizational Design |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Kickstarter, PBC, (Kickstarter) an American public benefit corporation, embraced the four-day workweek in 2022. The Brooklyn, New York-based crowdfunding platform, established in 2009, decided to make the shift during the Covid-19 pandemic, when remote work offered employees newfound flexibility. This shift was aimed at providing its employees with enhanced flexibility to better integrate their personal and professional lives. Further, the company made the remote work shift permanent in 2021. As the company transitioned to a fully remote model, Kickstarter’s leadership recognized an opportunity to go further. Under the guidance of Chief Strategy Officer Jon Leland (Leland), the company decided to partner with 4 Day Week Global in 2021 to pilot a four-day, 32-hour workweek. The model was based on the 100:80:100 principle – 100 percent pay, 80 percent time, and 100 percent productivity..
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