McHire: Transforming Recruitment at McDonald`s with AI-Driven Innovation

Case Code: HROB275
Case Length: 7 Pages
Period: 2019-2024
Pub Date: 2025
Teaching Note: Available

Price: Rs.300
Organization: McDonald’s Corporation
Industry: Foodservice
Countries: Americas
Themes: Recruitment & Selection, HR Automation Human Resource Planning,

Abstract Case Intro 1 Case Intro 2 Excerpts

Need for Solution

McDonald’s had about 205,000 employees, serving approximately 69 million customers daily across 38,695 outlets in 120 countries as of 2019. The company relied heavily on hourly workers, with annual hiring volumes exceeding 2.1 million globally, for both corporate-owned and franchised establishments.

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