McHire: Transforming Recruitment at McDonald`s with AI-Driven Innovation

Case Code: HROB275
Case Length: 7 Pages
Period: 2019-2024
Pub Date: 2025
Teaching Note: Available

Price: Rs.300
Organization: McDonald’s Corporation
Industry: Foodservice
Countries: Americas
Themes: Recruitment & Selection, HR Automation Human Resource Planning,

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On September 30, 2019, McDonald’s Corporation, an American quick-service restaurant chain, launched McHire, a talent acquisition platform powered by Paradox’s AI-enabled recruiting assistant, Olivia. In the fast-paced and high-volume environment of the quick-service restaurant industry, McDonald’s faced unique recruitment challenges. Prior to McHire, the company had used multiple hiring platforms and paper-based processes that created inefficiencies, leaving managers overwhelmed and candidates frustrated..

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