Nike Inc.: Committed to Diversity, Equity, and Inclusion, yet Challenges Remain

Nike Inc.: Committed to Diversity, Equity, and Inclusion, yet Challenges Remain
Case Code: HROB268
Case Length: 23 Pages
Period: 2024
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization: Nike Inc.
Industry: Retailing
Countries: United States
Themes: Diversity and Inclusion, Discrimination Gender and Diversity Management,Workplace Diversity
Nike Inc.: Committed to Diversity, Equity, and Inclusion, yet Challenges Remain
Abstract Case Intro 1 Case Intro 2 Excerpts

Company Background and DEI

In 1957, Phil Knight (Knight), an undergraduate student and middle-distance athlete at the University of Oregon, and his athletics coach, Bill Bowerman (Bowerman), realized that there was a need for an American sports shoe of good quality. Having completed his graduation, Knight joined the Graduate School of Business at Stanford University. While he was doing his class assignment paper, a thought occurred to Knight that low-cost, high-quality running shoes, which could be imported from Asian countries such as Japan, where low-cost labor was available, could be sold in the US and could challenge Germany’s domination of the sports shoe industry..

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