Nike Inc.: Prioritizing Mental Health of Employees during Covid-19 Pandemic
| Case Code: HROB209
Case Length: 7 Pages
Pub Date: 2022
Teaching Note: Available
| Price: Rs.200
Organization: Nike Inc.
Countries: United States
Themes: COVID-19, Employee Attitudes & Emotions, Stress & Motivation,Remote Working
Abstract Case Intro 1 Case Intro 2 Excerpts
The history of Nike dates back to 1957. Phil Knight (Knight), an undergraduate student and middle-distance athlete at the University of Oregon, and his athletics coach, Bill Bowerman (Bowerman), realized the need for a good quality American sports shoe. After graduation, Knight joined the Graduate School of Business at Stanford University. While preparing a class assignment paper, it occurred to Knight that low-cost, high-quality running shoes, imported from Asian countries like Japan where labor was cheap, could be sold in the US and could end Germany’s domination of the sports shoe industry..
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