Siemens Designs Large-scale Rewards & Recognition Programs to Embed an Ownership Culture among Employees
| Case Code: HROB245
Case Length: 12 Pages
Pub Date: 2023
Teaching Note: Available
| Price: Rs.400
Countries: United Kingdom
Themes: Performance Management, Organizational Culture, Employee Development,Stress & Motivation
Abstract Case Intro 1 Case Intro 2 Excerpts
Core Values of The R&R Programs
Both Siemens UK and Siemens USA structured their R&R programs to reflect the values of responsibility, innovation, and excellence and causing zero harm, which were embedded in the organization, ensuring that all their employees had an equal opportunity to participate..
Champions Program – Siemens UK
To recognize employee contributions, Siemens UK launched the Champions program in May 2009. Through the program, the company aimed to deliver the highest quality of service and products to its customers. “Our employee value proposition sets out each element of total reward and makes it clear that Champions has its own purpose,” said Amanda Bullough (Bullough), reward consultant of Siemens Plc. said..
You Answered Program – Siemens USA
Siemens USA was an independent subsidiary of Siemens AG that provided technology solutions and innovation in the fields of health care, infrastructure, energy, and industry. Siemens USA had a decentralized structure comprising various autonomous business units. Many of these units had their own employee R&R programs, which had been in place for many years. But, this operational independence resulted in reward and recognition programs that differed across its business units and were not consistently connected or aligned to corporate needs and requirements..
In June 2020, Siemens UK launched the Share Thanks and Rewards (STAR) employee rewards and recognition solution in ASEAN . The STAR program leveraged Madison’s Maestro, a uniquely configured SaaS based solution that was accessible any time for employees on any device. The STAR program provided a variety of recognition options like Points, E-cards, and Cash. Employees used the points to shop on the portal, which was integrated within the tool, thus providing them with a seamless experience..
Exhibit I: Operational Model based on Purpose and Ownership Culture
Exhibit II: Recognition Levels
Exhibit III: Siemens R&R Dashboard
Exhibit IV: Vision 2020+ Strategy
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