Winner in the 'Human Resource Management / Organizational Behavior' category in the ecch Case Awards 2012, organized by ecch, UK

Sony Corporation - Future Tense?

Sony Corporation - Future Tense?
Case Code: HROB130
Case Length: 19 Pages
Period: 2005-09
Pub Date: 2010
Teaching Note: Available
Price: Rs.500
Organization: Sony Corporation
Industry: Consumer Electronics
Countries: Japan
Themes: Corporate Culture, HR Restructuring, Leadership
Sony Corporation - Future Tense?
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Sony was founded in 1946 as Tokyo Tsuchin Kyogo by Masaru Ibuka and Akio Morita (Morita). The company began with 20 employees and a capital of ¥ 190,000. Sony started off manufacturing telecommunications and measuring equipment and then began making transistor radios and tape recorders...

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