Winner in the 'Human Resource Management / Organizational Behavior' category in the ecch Case Awards 2012, organized by ecch, UK

Sony Corporation - Future Tense?

Sony Corporation - Future Tense?
Case Code: HROB130
Case Length: 19 Pages
Period: 2005-09
Pub Date: 2010
Teaching Note: Available
Price: Rs.500
Organization: Sony Corporation
Industry: Consumer Electronics
Countries: Japan
Themes: Corporate Culture, HR Restructuring, Leadership
Sony Corporation - Future Tense?
Abstract Case Intro 1 Case Intro 2 Excerpts


The Problems

According to industry experts, one of the main reasons for Sony's problems was its slowness in assessing product trends. The problems that it faced with most of its products were due to its silo culture, which prevented coordination among different product divisions...

The Solution?

In his efforts to solve Sony's problems, Stringer decided to reorganize the company in February 2009 . He said, "There is still a lot of the old Sony, and not enough of the new, which constrains our competitiveness. We simply have no alternative but to dramatically change the way we do things. Without those changes, it will be very difficult to return to profitability."...


Exhibit I: Sony Corporation - Consolidated Statements of Income (2005-09)
Exhibit II: Sony Corporation - Balance Sheets (2005-09)
Exhibit III: Sony Corporation - Operating Income/Loss by Business Segment (2007-09)
Exhibit IV: Sony Corporation - Format Failures
Exhibit V: Sony Corporation's Business Segments (2008)
Exhibit VI: Stock Price Chart of Sony Corporation (October 1999 - September 2009)
Exhibit VII: Sony Corporation - Sales and Operating Revenue by Geographic and Business Segments
Exhibit VIII: Sony Corporation's Organizational Chart (As of April 01, 2007)

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