Unilever: Transforming Preliminary Hiring Through End-to-End AI-based Digital Process

Unilever: Transforming Preliminary Hiring Through End-to-End AI-based Digital Process
Case Code: HROB272
Case Length: 7 Pages
Period: 2016-2024
Pub Date: 2024
Teaching Note: Available
Price: Rs.300
Organization: Unilever PLC
Industry: Retailing
Countries: United Kingdom
Themes: Recruitment & Selection, HR Automation Artificial Intelligence,Human Resource Planning
Unilever: Transforming Preliminary Hiring Through End-to-End AI-based Digital Process
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In July 2016, Unilever Plc, a British multinational fast-moving consumer goods company, introduced a digital selection process for graduate recruitment leveraging AI technologies. The primary goal of this new approach was to attract top talent, particularly from the millennial demographic. Within a year of its implementation, the company achieved significant outcomes, including saving approximately GBP1 million, reducing recruitment time by 75 percent , and improving gender-diversity by 16 percent..

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