Unilever: Transforming Preliminary Hiring Through End-to-End AI-based Digital Process
Case Code: HROB272 Case Length: 7 Pages Period: 2016-2024 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization: Unilever PLC Industry: Retailing Countries: United Kingdom Themes: Recruitment & Selection, HR Automation Artificial Intelligence,Human Resource Planning |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In July 2016, Unilever Plc, a British multinational fast-moving consumer goods company, introduced a digital selection process for graduate recruitment leveraging AI technologies. The primary goal of this new approach was to attract top talent, particularly from the millennial demographic. Within a year of its implementation, the company achieved significant outcomes, including saving approximately GBP1 million, reducing recruitment time by 75 percent , and improving gender-diversity by 16 percent..
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