Digital Transformation at Starbucks

Case Code: ITSY123
Case Length: 16 Pages
Period: 2008-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.400
Organization: Starbucks Corporation
Industry: Food & Beverage
Countries: United States
Themes: Digital Transformation, Artificial Intelligence, COVID-19,Digital Ecosystem
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

About Starbucks

The history of Starbucks dates back to 1971 when an English teacher Jerry Baldwin (Baldwin), a history teacher Zev Siegl (Siegl), and a writer Gordon Bowker (Bowker), founded the company to sell coffee beans and coffee making equipment. Initially the company was known as Starbucks Coffee, Tea, and Spice..

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