Digital Transformation at Starbucks
| Case Code: ITSY123 Case Length: 16 Pages Period: 2008-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: Starbucks Corporation Industry: Food & Beverage Countries: United States Themes: Digital Transformation, Artificial Intelligence, COVID-19,Digital Ecosystem |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
For the year ended October 3, 2021, American multinational coffee giant Starbucks Corporation (Starbucks) recorded revenues of US$29.06 billion, an increase of 24% compared to fiscal 2020. Commenting on the results, Starbucks COO John Culver said that the US stores were experiencing normalization with peak hours returning to pre-Covid-19 levels.Much of the company’s success was attributed to the digital investments Starbucks had made that gave it an edge over its competitors..
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