Kroger`s Cloud Strategy: From Retailer to Technology Company?
| Case Code: ITSY122
Case Length: 16 Pages
Pub Date: 2021
Teaching Note: Available
| Price: Rs.400
Organization: The Kroger Company
Countries: United States
Themes: Technology Strategy, Cloud-based Software, RetailTech,Innovation
Abstract Case Intro 1 Case Intro 2 Excerpts
In 1883, Barney Kroger (Barney) opened a grocery store in Cincinnati, US, with US$ 372 – his entire life’s savings. Barney believed that to impress customers and earn profits, one needed to pursue quality. Hence, in the early 1900s, when most grocers bought their bread from independent bakeries, he made bread himself and sold it at his store. Over the years, he became the first US grocer to establish his own bakeries. Not only that, he was able to offer the bakery goods at a lower price..
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