Kroger`s Cloud Strategy: From Retailer to Technology Company?

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: ITSY122
Case Length: 16 Pages
Period: -
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization: The Kroger Company
Industry: Retailing
Countries: United States
Themes: Technology Strategy, Cloud-based Software, RetailTech,Innovation
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


In April 2021, the largest supermarket chain in the US, The Kroger Company (Kroger), announced that it had adopted the cloud monitoring capabilities of Dynatrace, Inc. ( Dynatrace) . Speaking about the need for the new solution, Jimmy Stewart (Stewart), Senior Engineering Manager at Kroger, said, “A lot of our modern technologies weren’t keeping up. It was very easy to monitor things when you knew what they were, but when things would scale, we were finding that our previous monitoring solutions were falling down.” ..

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