Rebel Foods: Reinventing Cloud Kitchens through Innovative Tech

Case Code: ITSY127
Case Length: 16 Pages
Period: 2016-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization: Rebel Foods Pvt. Ltd
Industry: Foodservice
Countries: India
Themes: Innovation, Digital Strategy, Internet of Things,Business Models
Rebel Foods: Reinventing Cloud Kitchens through Innovative Tech
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Rebel Foods was cofounded by Barman and Banerjee, graduates from the Indian Institute of Management Lucknow. Barman, a Bengali, moved to Pune, Maharashtra, in 2004 where he started working for an e-learning company called Brainvista Technologies Pvt. Ltd. While living in Pune, Barman found himself missing Bengali food, especially the egg rolls for which Bengal’s capital Kolkata was famous. The craving for Bengali food prompted Barman and his colleague Banerjee to start a small quick service restaurant (QSR) in Pune in 2004 with an investment of Rs. 3.5 million..

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