Rebel Foods: Reinventing Cloud Kitchens through Innovative Tech
| Case Code: ITSY127 Case Length: 16 Pages Period: 2016-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization: Rebel Foods Pvt. Ltd Industry: Foodservice Countries: India Themes: Innovation, Digital Strategy, Internet of Things,Business Models |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On October 7, 2021, India based internet restaurant company Rebel Foods Pvt. Ltd (Rebel Foods), attained unicorn status with a US$ 1.4 billion valuation as it raised US$ 175 million in a Series F round of funding led by Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar. Rebel Foods operated the largest number of internet restaurants worldwide, having built 45+ brands (own + partners) across 10 countries globally. Delighted with the achievement, Piyush Kakkad, Chief Financial Officer of Rebel Foods, said, “While we are excited about becoming the next unicorn, our focus continues to remain on improving customer experience the Rebel way. This round of funding will be re-invested in building our technology, increasing our global presence and also acquiring new brands. Rebel Foods is working towards an IPO in the next 18-24 months.”..
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