Shopify Helps Build Online Stores
| Case Code: ITSY114 Case Length: 13 Pages Period: 2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization : Shopify Inc. Industry :Technology & Communications Countries : Canada Themes: Digital Ecosystem/ E-Business Operations/ Digital Disruption/E-Business Strategy/e-commerce solution/Shopify/Tobias Lutke/Business Objective/System Functionality/e-commerce websites |
Abstract Case Intro 1 Case Intro 2 Excerpts
Company Background
Shopify Inc. was a platform using which anyone could set up an online store to sell their products (Exhibit I). It had customers in 175 countries from across the globe .
Shopify Inc. was founded by Tobias Lütke (Lütke) and Scott Lake (Lake). In 2004, Lütke and Lake started an online store called Snowdevil to sell snowboarding equipment. The duo did not find the e-commerce platforms that existed during that time satisfactory.
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