Spotify: Tapping Big Data to Enhance Customer Experience

Case Code: ITSY128
Case Length: 15 Pages
Period: 2006-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.400
Organization: Spotify
Industry: Leisure & Entertainment
Countries: Sweden
Themes: Big Data Strategy, Customer Relationship Management
Spotify: Tapping Big Data to Enhance Customer Experience
Abstract Case Intro 1 Case Intro 2 Excerpts


Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek (Ek) and Martin Lorentzon (Lorentzon) as an audio streaming and media services provider. The name of the company originated during a brainstorming session between Ek and Lorentzon. The duo wanted to start a legal digital music platform that would fight against the growing challenge of online music piracy. When Ek and Lorentzon were looking for a suitable name for the company, Ek misheard one of the names as Spotify..

Buy this case study (Please select any one of the payment options)

Price: Rs.400
Price: Rs.400
PayPal (9 USD)

Custom Search