Spotify: Tapping Big Data to Enhance Customer Experience

Spotify: Tapping Big Data to Enhance Customer Experience
Case Code: ITSY128
Case Length: 15 Pages
Period: 2006-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.400
Organization: Spotify
Industry: Leisure & Entertainment
Countries: Sweden
Themes: Big Data Strategy, Customer Relationship Management
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Abstract Case Intro 1 Case Intro 2 Excerpts


As of March 31, 2021, Swedish audio streaming and media services provider Spotify was the biggest music streaming service in the world with a market share of 32%, ahead of Apple Music’s 16% and Amazon’s 13%. Spotify, the music streaming app, was used by millions globally. The app enabled users not only to enjoy their music but also to get to know more about their favorite songs and artists. Millions of users loved Spotify and used it on a daily basis..

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