Spotify: Tapping Big Data to Enhance Customer Experience
| Case Code: ITSY128 Case Length: 15 Pages Period: 2006-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: Spotify Industry: Leisure & Entertainment Countries: Sweden Themes: Big Data Strategy, Customer Relationship Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
As of March 31, 2021, Swedish audio streaming and media services provider Spotify was the biggest music streaming service in the world with a market share of 32%, ahead of Apple Music’s 16% and Amazon’s 13%. Spotify, the music streaming app, was used by millions globally. The app enabled users not only to enjoy their music but also to get to know more about their favorite songs and artists. Millions of users loved Spotify and used it on a daily basis..
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