Volkswagen: Pioneering the Usage of Quantum Computing to Gain a Competitive Advantage
| Case Code: ITSY136
Case Length: 6 Pages
Pub Date: 2023
Teaching Note: Available
| Price: Rs.300
Organization: Volkswagen AG
Themes: Product Strategy & Design, Business Level Strategies, Operations Strategy,Strategic Alliances
Abstract Case Intro 1 Case Intro 2 Excerpts
VW’S Collaboration with Google
In 2017, VW and Google LLC (Google) announced comprehensive research collaboration in the field of QC. The two companies aimed to explore the application of quantum computers to build expert knowledge. Using a Google quantum computer, VW and Google began working together on three development areas, namely, the development of traffic optimization; researching of structures for new materials, especially high-performance batteries for EVs; and development of AI with new ML processes..
Other Key QC Projects Of VW
Along with Terra Quantum AG , VW analyzed two situations in which QC could be utilized in the automotive industry, namely, optimizing work-flows on the assembly line and the usage of quantum ML for better image recognition..
VW’S Future Plans for QC
In the future, VW expected to use QC to create novel materials or determine the locations of EV charging stations to maximize their usefulness. VW believed that QC could also help it make up to 40% more powerful batteries for EVs. Florian Neukart (Neukart), Director, Volkswagen Group Data Lab, said..
Exhibit I: VW using Quantum Computing for Routing
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