Watsonx: Can IBM Become a Leader in the Enterprise AI Market in its Second Outing?

Watsonx: Can IBM Become a Leader in the Enterprise AI Market in its Second Outing?
Case Code: ITSY141
Case Length: 11 Pages
Period: 2010-2023
Pub Date: 2024
Teaching Note: Available
 Price: Rs.400
Organization: IBM
Industry: Technology & Communications
Countries: United States
Themes: Artificial Intelligence, New Product Development, Competitive Strategy,B2B Marketing
Watsonx: Can IBM Become a Leader in the Enterprise AI Market in its Second Outing?
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

IBM was founded by Charles Ranlett Flint (Flint) in June 1911 in the US. The company was first known as CTR (Computing-Tabulating-Recording Company). IBM was the result of a merger of three manufacturing businesses – Tabulating Machine Company, Computing Scale Company, and International Time Recording Company. By 1914, when it managing the consolidated diverse corporation became difficult, Flint selected Thomas Watson Sr. (Watson) as General Manager. Watson soon implemented a number of productivity initiatives while also focusing on employee well-being. In 11 months he was appointed as President and within four years of Watson’s arrival, the company’s revenue more than doubled to US$9 million..

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