Watsonx: Can IBM Become a Leader in the Enterprise AI Market in its Second Outing?

Watsonx: Can IBM Become a Leader in the Enterprise AI Market in its Second Outing?
Case Code: ITSY141
Case Length: 11 Pages
Period: 2010-2023
Pub Date: 2024
Teaching Note: Available
 Price: Rs.400
Organization: IBM
Industry: Technology & Communications
Countries: United States
Themes: Artificial Intelligence, New Product Development, Competitive Strategy,B2B Marketing
Watsonx: Can IBM Become a Leader in the Enterprise AI Market in its Second Outing?
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

IBM unveiled IBM Watsonx (Watsonx), a new AI and data platform, in May 2023 at its annual Think conference. The product would help client organizations scale up and create a greater impact for their respective customers through effective AI with accurate data. Enterprises adopting AI were looking for a full technology stack that would help their users to train, fine-tune, and implement AI models and enhance their machine learning capabilities. IBM Watsonx offered trusted data, speed, and governance – all at one location and across any channel and cloud environment..

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