Customization of Insurance Products - A Tool for Gaining Competitive Advantage

Case Code: INS023 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case examines the demand for various products in the Indian insurance market. It also discusses the attractiveness of various products currently in the Indian market.

The case throws light on changing customer preferences and the need for developing customized products. It also examines the role of customized products in providing a competitive advantage. In this context, the case discusses the features and benefits of whole life policies.

Issues

• Discuss the different types of insurance products available and the demand for each product in the Indian market
• Understand customers' needs and preferences for insurance products

Keywords

Demand, Products, Indian Insurance Market, Attractiveness, Indian Market, Changing Customer Preferences, Developing Customized Products, Customized Products, Competitive Advantage, Features, Benefits

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