Winner - USASBE - Baylor Case Writing Award - 2016

Rahul Yadav: Housing.Com's Maverick Entrepreneur

Rahul Yadav: Housing.Com's Maverick Entrepreneur
Case Code: LDEN102
Case Length: 14 Pages
Period: 2012-2015
Pub Date: 2016
Teaching Note: Available
Price: Rs.500
Organization :
Industry: Online Realty Market
Countries : India
Themes: Entrepreneurship
Rahul Yadav: Housing.Com's Maverick Entrepreneur
Abstract Case Intro 1 Case Intro 2 Excerpts


This case discusses the dilemma faced by the investors and board of the real estate online search portal,, with regard to retaining the entrepreneur and co-founder of the company, Rahul Yadav (Yadav), as the CEO of the company. Yadav was mired in several controversies. It all started with an e-mail he wrote on March 6, 2015, to Shailendra Singh (Singh), Managing Director of the venture capital firm, Sequoia India (Sequoia), accusing him of poaching employees from With the spat between Yadav and Singh becoming public, The Economic Times (ET), an Indian daily published by Bennett, Coleman & Co. Ltd. (BCCL), the holding company of the Times Group, one of India’s largest media conglomerates, carried a report on March 12, 2015, stating that the investors at were considering removing Yadav from the post of CEO as they were concerned that his behavior would jeopardize the future of Dismissing the claims made by ET, Yadav denied that he was being replaced. Yadav again courted trouble when he sent an internal e-mail to his employees on the day the report was published, alleging that the Times Group, which ran a competing real estate online portal, was maligning in India. In response to this e-mail, on March 17, 2015, Locon Solutions Pvt Ltd., owner of, received a legal notice from BCCL for defamation and claimed US$ 16 million in damages.

Even as Yadav remained embroiled in several controversies, he got into a spat with the board members of On April 30, 2015, Yadav sent his resignation letter in to the board. The letter only served to worsen his already adverse relationship with the board members and investors. However, despite Yadav’s antics, investors and board members decided to retain him as the CEO of Yadav also stated that he would work in full harmony with the board.


The case is structured to achieve the following teaching objectives:

  • Analyze how personality traits and behavior affect the business decisions of an entrepreneur
  • Analyze how Yadav and the controversies surrounding him affected the brand image of
  • Discuss the entrepreneurial challenges faced by the CEOs of start-ups
  • Understand the factors that lead a young entrepreneur to question the status quo
  • Understand the challenges a young entrepreneur has to face while questioning the status quo
  • Understand the issues and challenges faced by board members and investors of
  • Understand why the board and investors of reaffirmed their faith in Yadav and retained him as the CEO of


Keywords, Online real estate portal, Rahul Yadav, Entrepreneur, Innovative, Brand image, Subscription-based model, Slice View technology, Data Science Lab, International realty market, Locon Solutions Pvt Ltd, SoftBank, Helion Ventures, Nexon Ventures, Falcon Edge, Qualcomm Ventures, CommonFloor,

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