India`s Payments Solution Company ‘Razorpay’ – From a Fintech Startup to a Unicorn
| Case Code: LDEN168
Case Length: 9 Pages
Pub Date: 2021
Teaching Note: Available
| Price: Rs.300
Organization : Razorpay Software Private Limited
Industry : Cards & Payments
Countries : India
Themes: FinTech, Banks and Banking, Technology in Banking, Entrepreneurship
Abstract Case Intro 1 Case Intro 2 Excerpts
The case ‘India’s Payments Solution Company ‘Razorpay’ – From a Fintech Startup to a Unicorn’ is about Razorpay Software Pvt. Ltd. (Razorpay), an Indian fintech startup that had attained unicorn status within a span of six years. The case dwells upon the growth of the fintech company and the entrepreneurial musings of its founders who overcame the difficulties that plague startups and created innovative solutions in the payments industry.
The case also discusses the challenges faced by fintech firms in their quest to provide innovative payment solutions and help banks go digital. Razorpay’s innovative products are described in detail along with its business model. The case ends with customer accolades for the company and the future plans of Razorpay. It remains to be seen whether Razorpay will continue with its quest for innovative products in the fintech space and make the payment experience simple for customers.
The case is structured to achieve the following teaching objectives:
- Understand the four-stage growth model of entrepreneurship.
- Analyze the difference between incremental innovation and disruptive innovation.
- Understand the importance of innovation in entrepreneurship.
- Understand the importance of a business model in entrepreneurship.
Fintech in India
Razorpay’s Smart Solutions
Razorpay’s Work–Flow Process
Razorpay; Fintech; Startup; Innovation; Disruptive Innovation; Payments; Digital Payments; Entrepreneurship; Business Model; Entrepreneurship Development; Banking; Unicorn; Digital Payment Solutions
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