Chefaa-Revolutionizing Healthcare Access in the Middle East through Patient-centric e-health Platform

Chefaa-Revolutionizing Healthcare Access in the Middle East through Patient-centric e-health Platform
Case Code: LDEN226
Case Length: 13 Pages
Period: 2017-2024
Pub Date: 2025
Teaching Note: Available
Price: Rs.400
Organization : Chefaa Health
Industry :Healthcare and Services
Countries : Egypt
Themes: Social Entrepreneurship, Platform Model, Growth Strategy,Service Operations
Chefaa-Revolutionizing Healthcare Access in the Middle East through Patient-centric e-health Platform
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

Chefaa, a health-tech startup founded by Doaa Aref and Dr. Rasha Rady, addresses the challenges faced by patients with chronic illnesses using an AI-powered app that connects patients with nearby pharmacies. Chefaa’s platform enables patients to order, schedule, and refill medications, making healthcare more accessible and affordable. With its simple interface, the app caters to users with minimal technological expertise, ensuring broad accessibility. Within 18 months, Chefaa had recorded over 150,000 orders and $2.25 million in sales. The company strategically expanded its offerings and partnerships, launching new services such as Chefaa Prime, an alternative health insurance program tailored for developing countries. Partnerships with Baheya Hospital and Paymob to facilitate payments through the BNPL (Buy-now-pay-later) format further enhanced its service delivery, driving digital transformation in pharmacies and improving patient care. By 2023, Chefaa had expanded into Saudi Arabia, solidifying its position in the MENA region.

This case is ideal for MBA students in Entrepreneurship, Technology Innovation, and Healthcare Management courses. It offers insights into technology-driven innovation, market expansion strategies, and social entrepreneurship, making it a valuable resource for faculty teaching courses on Business Strategy, Digital Health, and Emerging Markets. The case is particularly relevant for discussions on business model development, strategic partnerships, and ethical considerations in tech-driven startups, appealing to educators looking to provide a comprehensive understanding of entrepreneurship in the digital age.

Issues

The case is structured to achieve the following teaching objectives:

  • Recognize the healthcare and health services challenges in Egypt
  • Discuss Leadership and Gender Diversity in Entrepreneurship
  • Examine the role of technology in Healthcare Entrepreneurship
  • Evaluate the role of strategic partnerships with key stakeholders in scaling a business

Contents

Keywords

Chefaa Health; Entrepreneurship; Technology Innovation; Digital Transformation; Healthcare Management; Business Strategy; Digital Transformation; Market Expansion; Strategic Partnerships; Social Entrepreneurship; Business Model Development; Doaa Aref; Strategic Partnerships and Collaborations; Leadership and Team Dynamics; HeathTech; Chronic Health Management

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