Blueland: An innovation-led Solution Addressing Global Climate Challenges
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Case Code: LDEN212 Case Length: 16 Pages Period: 2009-2022 Pub Date: 2024 Teaching Note: Available |
Price: Rs.500 Organization : Blueland Industry :FMCG Countries : United States Themes: Entrepreneurship, Corporate Responsibility, Sustainability,Environmental Sustainability |
![Blueland: An innovation-led Solution Addressing Global Climate Challenges](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
An idea!
Blueland was founded in 2019 by Yoo and Mascari. Yoo graduated in economics from Harvard University in 2006 and then started a career in finance at McKinsey. She later worked in Goldman Sachs and Berkshire Partners before she joined Harvard Business School. She then founded a company Snapette, a mobile platform for local fashion shopping . Then she launched a startup studio called LAUNCH that launched a wide range of brands..
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