Blueland: An innovation-led Solution Addressing Global Climate Challenges

Case Code: LDEN212
Case Length: 16 Pages
Period: 2009-2022
Pub Date: 2024
Teaching Note: Available

Price: Rs.500
Organization : Blueland
Industry :FMCG
Countries : United States
Themes: Entrepreneurship, Corporate Responsibility, Sustainability,Environmental Sustainability

Abstract Case Intro 1 Case Intro 2 Excerpts

Eliminating Single-Use Plastic

In August 2022, New York-based eco-friendly refillable cleaning supply company Blueland announced the launch of its new product, facial cleanser. Unlike other facial cleansers which were sold in plastic bottles or tubes, this cleanser was just a pack of 17 grams of powder. Adding the powder to water resulted in a hypoallergenic non-foaming gel, without any irritants..

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