Winner of the award for Best Case in Entrepreneurship track in The Case Centre Anniversary Conference 2014

Building a Business from Nature: Kari W. Block’s Entrepreneurial Journey

Building a Business from Nature: Kari W. Block’s Entrepreneurial Journey
Case Code: LDEN092
Case Length: 08 Pages
Period: 1990-2014
Pub Date: 2014
Teaching Note: Available
Price: Rs.300
Organization : Earth-Kind
Industry: Agriculture, Farm Equipment, Ware Housing
Countries : USA
Themes: Entrepreneurship
Building a Business from Nature: Kari W. Block’s Entrepreneurial Journey
Abstract Case Intro 1 Case Intro 2 Excerpts


In 2012, Kari Warberg Block (Kari), founder and CEO of Earth-Kind Inc. (Earth-Kind), a USA-based company, was among the eleven women entrepreneurs selected to the Ernst & Young Entrepreneurial Winning Women Program. Commenting on her recognition, Kari said, "I am very honored to be among the Winning Women Class of 2012. Through the Ernst & Young global community I look forward to utilizing the tools, resources, and elite networks to build even greater value for our customers, employees, partners, and State!"

Earth-Kind, headquartered in Bismarck, North Dakota, in the USA, was founded in 1993 by Kari. Her entrepreneurial journey started when she began selling potpourris and organic produce on her farm. She then went into manufacturing, selling a totally agriculture-based rodent repellant – Fresh Cab – that provided a non-messy, environmentally friendly solution to the rodent menace that plagues farms and homes all over the world.

Kari began in a small way, working out of her home and involving her children and neighbors. But, by 2013, the business had grown tremendously and had a cumulative sale of US$40 million and annual revenue of US$ 5 million. In recognition of her achievement in running an environmentally and socially responsible business, Kari received awards and recognitions from several reputed organizations. In addition to this, she came to be known for her entrepreneurial and business acumen, and her advice and expertise were sought by several national and international civic, professional, and environmental groups........

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