Compassionate Care in Action: Scaling Maternal Health Services under Dr. Evita Fernandez’s Leadership
| Case Code: LDEN223 Case Length: 5 Pages Period: 2008-2022 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization : Fernandez Foundation Industry :Healthcare and Services Countries : India Themes: Leadership & Values, Leadership Style, Women in Leadership,Corporate Social Initiatives |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In March 2018, Dr Evita Fernandez (Evita), renowned obstetrician and chairperson of the Hyderabad based Fernandez Foundation, a not-for-profit healthcare organization, and her colleague Inderjeet Kaur (Inderjeet), a consultant midwife at Barts Health at Royal Hospital in London, launched Naari, a quarterly magazine. The newsletter helped raise awareness on sensitive issues surrounding pregnancy and birthing. Evita also planned to reach policy makers and women activists through Naari. The newsletter was born from Evita and Inderjeet's experiences while traveling across India, where they were deeply troubled by the poor conditions they observed in labor wards of both private and public hospitals. “What really upset me was the lack of respect and dignity to the women who are birthing. If a woman does not have a positive birth experience, it scars her for life – emotionally and psychologically. That’s one of the causes for postpartum depressions and it affects their bonding with the child,” said Evita..
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