Ecokaari: Up-cycling Waste Plastics into Fabrics
| Case Code: LDEN208 Case Length: 8 Pages Period: 2020-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization : Ecokaari Industry :Environment & Waste Management Services Countries : India Themes: Social Entrepreneurship, Entrepreneurial Strategy, Environmental Sustainability,Marketing Mix |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
The Idea Behind Ecokaari
At a time when the world was experiencing a significant challenge in managing plastic waste, Bhat, an India-based social entrepreneur, founded EcoKaari. His childhood was spent in the village of Chanderhama in the union territory of Kashmir in North India surrounded by the Himalayan mountain ranges..
Challenges
Bhat encountered significant obstacles both on the personal front and on the business front during his initial days. To begin with, he had to arrange for finances and a suitable place to set up a workshop..
Circular Process at Ecokaari
Bhat focused on a circular business model in order to modify the pattern of plastic waste flows through the Indian economy. He put in place a returns management process also in order to further extend the life of the upcycled waste..
Future Plans
According to a report by GrandView Research, an India & the US based market research and consulting company, the handbag market size in 2021 was valued at USD 49.12 billion with the leather raw material segment accounting for more than 49% share of the global revenue. Recycled/upcycled bags accounted for only 2% of the total..
Exhibits
Exhibit I: Plastics Value Chain
Exhibit II: Total Plastic Waste Generation in India (2018-19 by State)
Exhibit III: Upcycling Process at EcoKaari
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