FamPay - An Indian FinTech's Journey to Make Teenagers Part of the Digital Payment Ecosystem
| Case Code: LDEN167 Case Length: 8 Pages Period: 2019-2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : FamPay Inc. Industry : Cards & Payments Countries : India Themes: Entrepreneurship, Entrepreneurial Strategy, Starting New Ventures, Digital Ecosystem |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Future Plans
FamPay made money out of the commission it got for every transaction. It also planned to build partnerships with brands that were relevant and attractive to teens and create an in-app marketplace for them and their families. This would help FamPay to explore more revenue streams. The plan was to go beyond FamCard by defining the teens’ journey in payments and finance and by doing so, become the teens’ go-to brand for all requirements. FamPay aimed to become the de facto platform for teens and their families in managing all payments and financial management..
Exhibits
Exhibit I: FayPay Seed Funding – Investors
Exhibit II: FamCard Key Features
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