PhysicsWallah – A Disrupter in the Indian EdTech Industry

PhysicsWallah – A Disrupter in the Indian EdTech Industry
Case Code: LDEN214
Case Length: 12 Pages
Period: 2014-2022
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization : Physics Wallah
Industry :Education
Countries : India
Themes: Disruption, Starting New Ventures, EdTech
PhysicsWallah – A Disrupter in the Indian EdTech Industry
Abstract Case Intro 1 Case Intro 2 Excerpts


The Growth

After the success of his YouTube channels, Pandey decided to launch his own website, where students would not only learn Maths, Physics, Chemistry, and Biology but also have access to tests, assignments, and exam preparation materials related to their subject of interest..


The year 2022 was replete with challenges for the EdTech companies which had seen hypergrowth during the two years of the pandemic. Finally the EdTech bubble had burst. One major challenge was the adverse macroeconomic..

Future Outlook

Physics Wallah had plans to expand its business by opening more learning centers as well as introducing more course offerings. The company also planned to enter the personal coaching space where students could..


Exhibit I: Physics Wallah YouTube Channels
Exhibit II: A Note on the COVID-19 Pandemic
Exhibit III: A Note on Indian Edtech Industry
Exhibit IV: Indian Edtech Industry Unicorns
Exhibit V: Performance of Major EdTech Players in India for the Financial year 2020-2021

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