Pure Harvest Smart Farms-A Technology-Enabled Agribusiness Startup Addressing the Food Security Challenges in the Middle East
| Case Code: LDEN216 Case Length: 14 Pages Period: 2011-2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : Pure Harvest Smart Farms Industry :Agriculture & Forestry Countries : United Arab Emirates Themes: Entrepreneurship, Business Models , Socially-responsible Business Practices,Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Pure Harvest Smart Farms – The Idea
Pure Harvest Smart Farms was a UAE-based, technology-enabled controlled environment agriculture start-up. It was the UAE’s first technology-enabled greenhouse. It was founded in 2017 by Sky Kurtz (Kurtz), Mahmoud Adi, and Robert Kupstas. All three had studied at Stanford, USA, and had met in the UAE through the Stanford University network..
The Partners
Pure Harvest wanted to develop a portfolio of CEA technologies and hence got into collaboration with some Dutch companies like Certhon Greenhouse Solutions..
The Funding Challenge
Pure Harvest knew from the beginning that the development of the high-tech agricultural farm was expensive..
The Technology
The crops at Pure Harvest Farms were grown in a coconut shaving solution with no soil, pesticides, or fertilizers being needed..
Scaling Up
In 2020, the company bagged the largest agritech investment of the Middle East region. It signed a US$ 100 million multi-stage investment commitment with Kuwaiti firm Wafra..
Pure Harvest Smart Farms – The Farming Experience
Pure Harvest was able to grow crops without the use of pesticides. It used beneficial insects like ladybugs instead to eliminate harmful bugs in its greenhouses..
The Road Ahead
Pure Harvest was constantly engaged with governments, schools, and research institutions to support public initiatives focused on improved food security, water conservation, economic diversification, and sustainability..
Exhibits
Exhibit I: Vertical Farming
Exhibit II: History of Pure Harvest Smart Farms
Exhibit III: Agriculture in UAE
Exhibit IV: A Note on Islamic Bonds
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