`Tiger Electric` – India’s First Electric Field Tractor

Case Code: LDEN171
Case Length: 7 Pages
Period: 2009-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.200
Organization : -
Industry : Automotive
Countries : India
Themes: Global Strategy, Strategic Alliances, Market Entry & Exit
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

A Note on Sonalika Group

The Sonalika Group was started in 1969 in Hoshiarpur, Punjab, India. The group was initially involved in manufacturing farm equipment and growing wheat seeds. In 1996, it entered the tractor manufacturing segment and established Sonalika International Tractors Limited. In 2000, Sonalika entered into a joint venture with Renault, France and in 2005, it entered into a tie-up with Yanmar, Japan, for the manufacture of tractors. Continuing with its growth, the company recorded a sale of 50,000 tractors in 2013 and attained the third position in the tractor industry in India in 2014..

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