`Tiger Electric` – India’s First Electric Field Tractor

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: LDEN171
Case Length: 7 Pages
Period: 2009-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.200
Organization : -
Industry : Automotive
Countries : India
Themes: Global Strategy, Strategic Alliances, Market Entry & Exit
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On December 23, 2020, Sonalika International Tractors Limited (Sonalika) launched India’s first electric field tractor, ‘Tiger Electric’, in the country. The launch coincided with Farmers’ Day, which was being observed across the country. The electric tractor heralded a new era in agri innovation. The company was one of the leading tractor companies in India and exported its products to Europe, Africa, South America, and North America..

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