Wingreens-Empowering Women through Sustainable Livelihood
| Case Code: LDEN219 Case Length: 10 Pages Period: 2011- 2024 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization : Wingreens Farms Pvt Ltd. Industry :Food & Beverage Countries : India Themes: Women Entrepreneurs, Social Entrepreneurship, Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
The Entreprenuerial Journey of Anju
Wingreens was founded by Anju in 2011 in Gurugram, Northern part of India. The startup focused initially on the sale of snacks, sauces, and dips through retail stores and malls. The company was launched as a Women’s Initiative Network project and the word WIN in Wingreens represented ‘Women’s Initiative Network’..
An Inclusive and Sustainable Business Model
Wingreens’ business model was a combination of women’s empowerment and sustainability. The startup worked with farmers and their women folk in the villages to produce fresh food products that were tastier and healthier than what was available for the consumer. Without even owning a piece of farmland, it created a business model wherein the farmers’ land was taken on a rental basis and the farmers themselves worked on their land as farm managers to grow plants and herbs. The farmers were also paid wages for their services as farm managers. The women folk worked on their farms as well and were paid wages by the company..
Challenges Faced
In 2011, in the initial stages of the startup’s growth, Anju faced a challenge in generating revenues. Given the fact that the venture was a social enterprise, there was low revenue generation in the first several months. She found it a challenge to pay the salaries to staff, rent to the farmers, and wages to the landless laborers. Anju overcame the challenge of salaries and rent payment by selling potted herbs at exhibitions and homes and that helped the company to tide over its initial challenge..
Road Ahead
In the future, Anju planned to expand the company’s product portfolio and add newer products and flavors. She also planned to venture into new markets across the country. Her further plans included to go in for an IPO by 2023-24 and also add more brands to the company’s portfolio. Arjun Srivastava, Director and Co-Founder, Wingreens, said, “We are also eyeing an IPO (initial public offering) in the next two to three years, and till then, we want to add more brands to our portfolio. Wingreen Farms aims to acquire at least new two brands, across categories, almost every month”..
Exhibits
Exhibit I: Details of the Funding Rounds of Wingreens Farms
Exhibit II: Product Range of Wingreens Farms
Exhibit III: Competitors of Wingreens Farms
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