Adidas and Parley for the Oceans Collaboration: Turning Ocean Plastic into Shoes

Case Code: MKTG463
Case Length: 13 Pages
Period: 1920-2023
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Adidas
Industry :Textiles & Apparel
Countries : Germany
Themes: Collaboration Sustainable Innovation, Product Strategy & Design,Competitive Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

About Adidas

The story of Adidas began in Bavaria, Germany, in the 1920s. Adolf “Adi” Dassler (Adolf) and his brother Rudolf Dassler (Rudolf) established Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in 1924 with the aim of offering athletes the best equipment possible. But personal and professional disputes cropped up between the brothers in the aftermath of World War II, and they went their separate ways, forming different companies. After parting ways, Rudolf founded a company named Puma, in 1948. Adolf founded Adidas in 1949. The name “Adidas” was a portmanteau of Adolf’s nickname, Adi, and the first three letters of his last name..

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