Adidas and Parley for the Oceans Collaboration: Turning Ocean Plastic into Shoes

Adidas and Parley for the Oceans Collaboration: Turning Ocean Plastic into Shoes
Case Code: MKTG463
Case Length: 13 Pages
Period: 1920-2023
Pub Date: 2024
Teaching Note: Available
 Price: Rs.400
Organization : Adidas
Industry :Textiles & Apparel
Countries : Germany
Themes: Collaboration Sustainable Innovation, Product Strategy & Design,Competitive Strategy
Adidas and Parley for the Oceans Collaboration: Turning Ocean Plastic into Shoes
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On March 15, 2023, Germany-based apparel and sportswear giant Adidas launched the Adidas Football x Parley Boot Pack – the first ever football boots made from ocean plastic. These boots were made by Adidas in collaboration with Parley for the Oceans (Parley), a green non-profit organization that focused on addressing the ocean plastic problem. During the launch, a statement from Adidas said, “Boasting stunning lucid blue and white colourways and elegant wave-patterned designs spanning all of its key boot franchises-Predator Accuracy, XSpeedportal and Copa Pure – the new pack strengthens adidas’ commitment to contributing to help reduce plastic waste.” ..

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