Bharti Airtel`s Broadband Surge during COVID-19

Case Code: MKTG438
Case Length: 15 Pages
Period: 2018-20
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization : Bharti Airtel Limited
Industry : Diversified
Countries : India
Themes: Marketing Strategy, Brand Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


Airtel, a leading multinational telecommunications company based in New Delhi, India, had operations in 17 countries across Asia and Africa and the Channel Islands as of January 2021 (See Exhibit I for the List of Airtel’s Operational Areas). The company was incorporated in 1995 as Bharti Tele-Ventures Limited and promoted by Bharti Telecom Limited. Between 1995 and 1996, the company launched mobile services under the brand name ‘Airtel’ in Delhi and Himachal Pradesh. In April 2006, the name of the company was changed from Bharti Tele-Ventures Limited to Bharti Airtel Limited to reflect the objective and the nature of its business activities...

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