Bharti Airtel`s Broadband Surge during COVID-19
| Case Code: MKTG438 Case Length: 15 Pages Period: 2018-20 Pub Date: 2021 Teaching Note: Available |
Price: Rs.400 Organization : Bharti Airtel Limited Industry : Diversified Countries : India Themes: Marketing Strategy, Brand Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
As of September 30, 2020, Indian telecom major Bharti Airtel Limited (Airtel) with 2.60 million subscribers ranked second among the top five wired broadband service providers in India after state-owned operator Bharat Sanchar Nigam Limited’s (BSNL), which had 7.80 million subscribers. As of 2020, Airtel had a commercial presence in 17 countries across South Asia and Africa and the Channel Islands. It operated in four strategic business segments – Mobile, Telemedia, Enterprise, and Digital TV. The company provided mobile services, broadband, Internet Protocol Television (IPTV), and telephone services, Direct-to-Home (DTH) TV services, enterprise services – including national and international long distance services to large enterprises and carriers, and tower infrastructure services...
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