Bharti Airtel`s Broadband Surge during COVID-19

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: MKTG438
Case Length: 15 Pages
Period: 2018-20
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization : Bharti Airtel Limited
Industry : Diversified
Countries : India
Themes: Marketing Strategy, Brand Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


As of September 30, 2020, Indian telecom major Bharti Airtel Limited (Airtel) with 2.60 million subscribers ranked second among the top five wired broadband service providers in India after state-owned operator Bharat Sanchar Nigam Limited’s (BSNL), which had 7.80 million subscribers. As of 2020, Airtel had a commercial presence in 17 countries across South Asia and Africa and the Channel Islands. It operated in four strategic business segments – Mobile, Telemedia, Enterprise, and Digital TV. The company provided mobile services, broadband, Internet Protocol Television (IPTV), and telephone services, Direct-to-Home (DTH) TV services, enterprise services – including national and international long distance services to large enterprises and carriers, and tower infrastructure services...

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