Cream Stone: The Young Premium Ice Cream Brand of India

Case Code: MKTG455
Case Length: 9 Pages
Period: 2022-23
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization : -
Industry :Media
Countries : India
Themes: Brand Strategy, Branding Strategy, Entrepreneurial Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The Shah family who owned the Cream Stone and Scoops ice-cream brands was engaged in business ventures for the Nizam’s estates in Parmani and Aurangabad. They moved to the Sahu Karwan area in Hyderabad in the 1960s, where Paramanandas Shah (Paramanandas) and Madanmohandas Shah, brothers belonging to the third generation..

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