Dream11 Dreaming Big: Ropes in Global Social Media Influencer for its IPL Digital Campaign
| Case Code: MKTG466 Case Length: 12 Pages Period: 2021 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : Dream11 Fantasy Private Limited Industry :Leisure & Entertainment Countries : India Themes: Digital Marketing, Social Media Marketing, Advertising & Promotion,Marketing Communication |
Abstract Case Intro 1 Case Intro 2 Excerpts
Online Fantasy Gaming Industry
India is a sports-loving nation, and amongst the several sports played in the country, cricket, hockey, kabaddi, and football are the most popular, with millions of fans across generations from all over the country craving a good game. Experts believed that this love and enthusiasm of the fans was one of the main reasons for the emergence of online fantasy sports in the country.
The craze for fantasy games skyrocketed after the entry of apps like Dream11, Balle Baazi, Myteam 11, Fancode, My11circle, etc. For the fiscal year 2020, the gross revenue for online fantasy sports operators was US$340.47 million – an almost three time increase over the previous year’s US$131.64 million . The Indian fantasy sports industry was expected to touch US$2.5 billion by the year 2022. The industry was growing at a CAGR of 32% and was expected to be worth US$3.7 billion by 2024..
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