Dream11 Dreaming Big: Ropes in Global Social Media Influencer for its IPL Digital Campaign
| Case Code: MKTG466 Case Length: 12 Pages Period: 2021 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : Dream11 Fantasy Private Limited Industry :Leisure & Entertainment Countries : India Themes: Digital Marketing, Social Media Marketing, Advertising & Promotion,Marketing Communication |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In 2021, Dream11 Fantasy Private Limited (Dream11), a popular fantasy sports platform in India, roped in the world’s second most popular TikToker and globally renowned social media influencer, Khabane Lame (Khaby), for its Indian Premier League (IPL) 2021 digital campaign. Khaby, a social media content creator and influencer, became popular due to his uniquely styled and funny parody videos. In his videos, without uttering a single word, he poked fun at those who overcomplicated simple stuff.
Experts opined the fantasy gaming business was undoubtedly making enormous efforts to reach out to the maximum audience and the latest step was the use of a popular social media influencer.
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