FoodBlink: How to Fix the Challenges Faced by Last Mile Gig Workers?

FoodBlink: How to Fix the Challenges Faced by Last Mile Gig Workers?
Case Code: MKTG465
Case Length: 9 Pages
Period: 2023
Pub Date: 2024
Teaching Note: Available
 Price: Rs.300
Organization : FoodBlink Private Limited
Industry :Foodservice
Countries : India
Themes: Service Management
FoodBlink: How to Fix the Challenges Faced by Last Mile Gig Workers?
Abstract Case Intro 1 Case Intro 2 Excerpts

Online Food Delivery Market

In India, the food delivery business was highly competitive as many companies such as Zomato (2008), Foodpanda (2012), Swiggy (2014), etc. had entered the market. The high competition made it difficult for the platforms to onboard restaurants, as the restaurants were unwilling to pay high commissions to the food delivery platforms. After the advent of food delivery platforms in India, some restaurants started developing their own fleet of delivery personnel.

Industry experts stated that the online food delivery market included two delivery services to consumers: outlet-to-consumer and platform-to-consumer..

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