InMobi-An Indian Mobile Advertising Unicorn`s Growth Strategies

Case Code: MKTG457
Case Length: 20 Pages
Period: 2006- 2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization : InMobi
Industry :Media
Countries : India
Themes: Mobile Digital Platform, Digital Marketing, Advertising & Promotion

Abstract Case Intro 1 Case Intro 2 Excerpts

Mobile Advertising Market

The SMS, which was created in 1992 in the United Kingdom, was considered to be the origin of mobile marketing and mobile advertising. In 2000, the concept of mobile advertising was introduced in the UK. The first mobile advertisement was sent out over SMS the same year. During 2000-2012, many US based technology companies such as Google and Apple came up with their own mobile advertising platforms like Google AdWords and iAd respectively. By 2011, the amount of revenue generated from mobile services was more than US$ 1 trillion..

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