InMobi-An Indian Mobile Advertising Unicorn`s Growth Strategies
| Case Code: MKTG457 Case Length: 20 Pages Period: 2006- 2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : InMobi Industry :Media Countries : India Themes: Mobile Digital Platform, Digital Marketing, Advertising & Promotion |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In January, 2023, InMobi, a Bengaluru (India) based mobile advertising (Ad) platform , announced that with over 75 million monthly active users (MAUs), Nostra , a gaming platform from InMobi’s Glance , had emerged as the largest mobile gaming platform in Southeast Asia and India. Of these MAUs, around 25 million users were those who watched games live on the Glance lock screen. On this occasion, Piyush Shah, President and COO of Glance and Co-founder of the InMobi Group, said, “Glance is fully committed to its role in the growth of the gaming industry and Nostra is a huge part of this vision. In 2022 alone, the top three games on Nostra were played a whopping 423 million times on Glance lock screen. They clocked over 470 million hours watching game streams in 2022.”..
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